6 oz tasting
$14–18 · ≈ $37–48/lb
Low commitment, gift-friendly, coffee finished at peak. Feels like less than a café run; cups like reserved specialty.
- Hero SKU for first orders
- Sampler / gift trio ready
- Higher perceived access
10 oz house
$22–28 · ≈ $35–45/lb
Core subscription size. Competes with prestige 10–12 oz mental models while staying lean enough to stay fresh.
- Roaster’s Choice sub cadence
- 5–15% off vs one-time when sub launches
- Free-shipping threshold later (e.g. $45+)
Market band (directional)
| Tier | Examples | Ballpark $/lb |
|---|---|---|
| Mass specialty | Grocery house brands | ~$10–16 |
| Accessible national | Counter Culture, many Verve blends | ~$24–35 |
| Aerís Roasting (everyday) | 8 oz specialty bags | Already real specialty on $/lb |
| Prestige DTC | Blue Bottle / Onyx-class | ~$30–45+ |
| Aerís Signature | 6 oz + 10 oz reserved lots | ~$35–48 with better pack story |
Rule: Signature is never a relabeled Aerís SKU at a higher price. Different lot or clear “Signature reserve of X.”