Two brands. One roastery.
Aerís Roasting is for as many friends as possible — full menu, 8 oz / 1 lb / 5 lb, local and regional, approachable specialty.
Aerís Signature is for prestige switchers and gifts: 6 oz and 10 oz only, named producer lots, published roast dates, honest scarcity, national DTC posture.
Footer on every Signature bag: Roasted by Aerís Roasting Co., South Dakota. We never put Signature stickers on everyday Aerís inventory to fake a upgrade.
Voice stays short and specific — farm, process, elevation, roast date. No “artisanal journey” filler.
- TaglineReserved lots. Honest price.
- PersonasPrestige switcher · Gift buyer · Aerís superfan upgrade
- ChannelsSite-first · opt-in email · real IG · in-shop QR
- ComplianceSame commercial roast path as Aerís — not cottage food
- OpsRoastPATH batches tagged SIG-* · separate bag art
What “better than premium” means
| Typical prestige DTC | Aerís Signature | |
|---|---|---|
| Freshness | Varies | Roast date on bag + page; ship fast |
| Lot truth | Sometimes blended marketing | Named producer / process / elevation |
| Pack | Often 10–12 oz only | 6 oz tasting + 10 oz house |
| Curation | Wide catalog | 3–6 live lots max |
| Price feel | Prestige premium | Undercut prestige $/lb with smaller packs |
| Story | Coastal default | Brothers roasting in Eastern South Dakota |